What if we tell you, that you can enjoy a sweet and delicious jam, without worrying about adding extra kilos? Nope, we are not joking, and so does Diet. They are seriously creating a lips-smacking jam, but with all natural and healthy ingredients. We loved this concept, so we create a logo with a slimming shape to gave out a little clue about the whole Diet concept. We also create a clean and neat packaging design to 'sweeten-up' the packaging.