KRABE

PROJECT DETAILS

CLIENT

: KRABE

 

  EATERY

DATE

: 2015

CATEGORY

:
VISUAL MERCH.

OBJECTIVES

Krabe, seafood eatery with crab dishes as their specialty, wanted us to create a mural for their VIP room's interior. It has to be different, yet meaningful. The idea come from a very fundamental point of view: city where this eatery lies in. Semarang is a melting pot of Javanese and Chinese culture. And we know that in Chinese culture, 9 koi fishes painting represents unity, prosperity and longevity. So we create a pop surrealist mural that depicting 9 crabs—instead of koi fishes—symbolizing hope so that this restaurant is always be the best and lively.

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MR. PANCAKE – SAMARINDA

PROJECT DETAILS

CLIENT

: MR. PANCAKE

 

  EATERY

DATE

: 2016

CATEGORY

:
VISUAL MERCH.

OBJECTIVES

"There is hardship in everything, except eating pancakes." We do believe in that, so we took Mr. Pancake Samarinda's mural project delightfully. It's a very fun project: murals illustrating pancake plating and some other menus with pop art style. We also added a fun typography outside, so people are interested in joining the 'pancake party' inside. For the color, of course we chose vibrant colors, to give the fresh and happy feeling. Yes, just like when we're eating pancakes.

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JICK-JACK

PROJECT DETAILS

CLIENT

: JICK- JACK

 

  EATERY

DATE

: 2016

CATEGORY

:
GRAPHIC, VISUAL MERCH.

OBJECTIVES

Jick-Jack is the answer if you're looking for restaurant-slash-bar that served a perfect mixture of western, asian and latin delicacy in Semarang. The hare icon they've already had represent energy, dynamics, and diversity. With such personality, creating the right visual identity is a pretty challenging task. So we went for industrial-noir-vintage design to match the whole interior, and work from there. It is also applies for the mural and visual merchandising.

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TABLE MENU

PHOTO BY: DITO JOSESA

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MENU BOOK

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BUSINESS CARD

UNIFORM

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MURAL & VM

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NESTCOLOGY

PROJECT DETAILS

CLIENT

: NESTCOLOGY

 

  EATERY

DATE

: 2015

CATEGORY

:
VISUAL MERCH.

THE CLIENT

Nestcology is really a place where flavor and exploration collide. Humbly called themselves "The Land of Gastronomy", you can really have a serious culinary experience. Getting big name, Nestcology require a 'big' creativity too. We talked about 8x7-meters-mural big, and has to blend with overall urban ambience of Nestcology. There are 4 murals spots, and 1 iconic character need to be created for wide wall by the main stairs. So we create a giant panda mural that represent Ernest Christoga, the owner and head chef—holding 'nest•co•lo•gy' philosophy book, sporting a pigtail, all fluffy but careful, he has a serious stare. In second floor area, we portrayed open kitchen activities, with various animals as the kitchen staffs; led by the charming panda as the head chef.

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VIDEO BY : BLISS LABS

URBAN CUT

PROJECT DETAILS

CLIENT

: URBAN CUT

 

  BARBER SHOP

DATE

: 2015

CATEGORY

:
GRAPHIC, VISUAL MERCH.

OBJECTIVES

Urban Cut is a modern barbershop for the true gentleman. You can easily spot them at their several branches in Semarang and Yogyakarta. Their job is to make you become the true gentlemen with on point haircuts, styling, pomade and assorted merchandise. While our task is to create a design for outdoor sign, window signage, vouchers, opening party invitation, Instagram setting-up content, and murals; all in accordance with the Urban Cut's personality.

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OUTDOOR SIGN

WINDOW SIGNAGE

VOUCHER

OPENING PARTY INVITATION

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MURAL

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